But What Are We Really Selling?

#46 - But What Are We Really Selling?

CLICK HERE to Download the Marketing Pillars Workbook!

And as a refresher go back and listen to Episodes #2-6, where we talk all about the 5 Pillars Marketing. CLICK HERE to list to the first of those 5 episodes.

*****

When pondering the question "What do we sell," it's all too easy to respond with the "food and beverage." It's easy, and it's lazy. And it's also wrong. As we've discussed in past episodes, as restaurant operates we're doing so much more than just feeding people. We're providing a comfortable environment for them to collect. We provide a table and a choice of items. We prepare the food, serve the food, then clear and clean all of the dishes, all while giving them the chance to focus in on the people they're dining with. At the very least we are selling an experience, and I believe much more. We are selling a feeling. We are filling a NEED. And all great marketing comes down to that. In this week's episode we're going to talk about Maslow's Hierarchy of Needs, and I'll explain how it can help you better serve your audience. That means more covers and more revenue, but you have to get clear on the underlying issues that plague your customers. Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html Much of the work we do in modern marketing is influenced by Maslow's work, first published almost 80 years ago. And his work will provide deep insight to what your customers really want. Which is good news because if our patrons were just looking to "eat" they could go elsewhere to get food quicker and for less money. After all, a can of beans only costs about 80 cents and will fill you up pretty good. So even if you just run a fast food joint, a burger, fries, and a drink will cost 5 or 6 or 7 times that much. So we have to assume that our customers are looking for more than just "food." What exactly do they need? That's what this episode is all about! This episode will stack right on top of the work we did at the very beginning of this show... go back and listen to episodes #2-6 for a refresher on the 5 Pillars of Marketing and follow along with the workbook...

CLICK HERE to Download the Marketing Pillars Workbook!

*****

GET IN TOUCH: 

As always, if you have questions or ideas about future episodes, please reach out... [email protected]