The ABCDs of Marketing

Episode 101 February 15, 2021 00:23:10
The ABCDs of Marketing
RESTAURANT STRATEGY
The ABCDs of Marketing

Feb 15 2021 | 00:23:10

/

Show Notes

#101 - The ABCDs of Marketing

This week's episode is brought to you by: BENTOBOX

BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. 

To learn more, visit: www.getbento.com/restaurantstrategy

*****

On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market. 

A is for AUDIENCE

B is for BRANDING

C is for Competition

D is for DIFFERENTIATION

I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.

 

THREE SMALL REQUESTS: 

1. Leave a review and rating on Apple Podcasts

2. Follus us on FB and IG: @restaurantstrategy

3. Support our Sponsor: www.getbento.com/restaurantstrategy

 

*****

Happy listening,
Chip Klose

Other Episodes

Episode 218

March 09, 2023 00:36:57
Episode Cover

The #1 Way to Get Predictable Profits

#218 - The #1 Way to Get Predictable Profits *****  This week's episode is brought to you by: SPOTON You may think of them...

Listen

Episode 421

February 17, 2025 00:31:13
Episode Cover

Better Hiring Practices for Our Restaurants

#421 - Better Hiring Practices for Our Restaurants ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management...

Listen

Episode 91

December 07, 2020 00:27:09
Episode Cover

10 Metrics All Restaurants Should Track

#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with...

Listen