The market is saturated, we’re inundated with images and ads everywhere we look, people spend all day on their phones, and WE have the unenviable task of crafting the kind of experience that can only happen in real life. I’ve said it many times before, but the real currency these days is ATTENTION. So how then do you not only survive, but thrive, in this new Attention Economy? That's what this week is all about. We talk about the problems and pitfalls we all deal with and then I break it all down into 4 manageable areas.
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CONTINUING EDUCATION: The Thank You Economy by Gary Vaynerchuk
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