A restaurant can't survive on Friday and Saturday nights. We pay rent all seven days of the week, and so it behooves us to fill up those other five days. And yet so often businesses limp along all week and then try to grind it out all weekend long. That approach may work for a while, but it's not a long-term strategy. In time you and your staff will burn out or things will simply fade away. In this week's episode I'm sharing my approach for how to fill that downtime business - 8 different ideas for boosting business on those off nights.
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