What is a Customer Journey Map?

Episode 9 April 24, 2019 00:22:20
What is a Customer Journey Map?
RESTAURANT STRATEGY
What is a Customer Journey Map?

Apr 24 2019 | 00:22:20

/

Show Notes

#9. What is a Customer Journey Map?

What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you'll see the map broken into six different stages, but for restaurants I use seven:

Stage 1 - Discovery

Stage 2 - Research

Stage 3 - Hovering

Stage 4 - Commitment

Stage 5 - Sale

Stage 6 - Experience

Stage 7 - Sharing

In this episode I explain how to build a Customer Journey Map, and the best ways to analyze the results.

CONTINUING EDUCATION: https://moz.com/blog/customer-journey-maps-whiteboard-friday 

Other Episodes

Episode 65

June 08, 2020 00:28:52
Episode Cover

10 New Marketing Books for Your Nightstand

#65 - 10 New Marketing Books for Your Nightstand Back on Episode #15 I shared my original Top Ten List, and it went so...

Listen

Episode 408

January 02, 2025 00:28:13
Episode Cover

Getting Organized with My 2025 Marketing Calendar

#408 - Getting Organized with My 2025 Marketing Calendar *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for...

Listen

Episode 320

February 29, 2024 00:22:12
Episode Cover

RETHINK: Profitability

#320 - RETHINK: Profitability  *****  This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring,...

Listen