What is a Customer Journey Map?

Episode 9 April 24, 2019 00:22:20
What is a Customer Journey Map?
RESTAURANT STRATEGY
What is a Customer Journey Map?

Apr 24 2019 | 00:22:20

/

Show Notes

#9. What is a Customer Journey Map?

What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you'll see the map broken into six different stages, but for restaurants I use seven:

Stage 1 - Discovery

Stage 2 - Research

Stage 3 - Hovering

Stage 4 - Commitment

Stage 5 - Sale

Stage 6 - Experience

Stage 7 - Sharing

In this episode I explain how to build a Customer Journey Map, and the best ways to analyze the results.

CONTINUING EDUCATION: https://moz.com/blog/customer-journey-maps-whiteboard-friday 

Other Episodes

Episode 55

March 30, 2020 00:13:23
Episode Cover

Exactly What We Need... Stories to Inspire

#55 - Exactly What We Need... Stories to Inspire If you find yourself overwhelmed by the news these days, then this is the podcast...

Listen

Episode 346

May 30, 2024 00:19:26
Episode Cover

The Connection Between Marketing and Creating Culture

#346 - The Connection Between Marketing and Creating Culture *****     Join us in St. Louis, July 14-16, for the P3 PROFITABILITY SUMMIT: https://www.chipklose.com/events/ticket-p3-profitability-summit *****...

Listen

Episode 325

March 18, 2024 00:59:55
Episode Cover

Turning Restaurant Managers into Industry Leaders with Author, Jason E. Brooks

#325 - Turning Restaurant Managers into Industry Leaders with Author, Jason E. Brooks *****  This week's episode is brought to you by: MARGIN EDGE...

Listen