What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you'll see the map broken into six different stages, but for restaurants I use seven:
Stage 1 - Discovery
Stage 2 - Research
Stage 3 - Hovering
Stage 4 - Commitment
Stage 5 - Sale
Stage 6 - Experience
Stage 7 - Sharing
In this episode I explain how to build a Customer Journey Map, and the best ways to analyze the results.
CONTINUING EDUCATION: https://moz.com/blog/customer-journey-maps-whiteboard-friday
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