What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you'll see the map broken into six different stages, but for restaurants I use seven:
Stage 1 - Discovery
Stage 2 - Research
Stage 3 - Hovering
Stage 4 - Commitment
Stage 5 - Sale
Stage 6 - Experience
Stage 7 - Sharing
In this episode I explain how to build a Customer Journey Map, and the best ways to analyze the results.
CONTINUING EDUCATION: https://moz.com/blog/customer-journey-maps-whiteboard-friday
#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with...
270 - Lessons from the Lemonade (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's...
#128 - INTERVIEW with Staffing Consultant, Adriane Mack ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey...