Episode Transcript
[00:00:00] Speaker A: If you've been to a trade show conference convention anytime in the last year, if you've attended a webinar, if you've gone on the Internet anytime in the last year, you know that AI is
[00:00:11] Speaker B: all anyone can talk about.
[00:00:12] Speaker A: And specifically in the restaurant space, people are talking about how you can and should be using it to leverage it for your restaurant. If you feel woefully behind this episode is for you.
[00:00:24] Speaker B: I'm joined by my colleague and friend
[00:00:26] Speaker A: Rev Ciancio to talk about how to use LLMs large language models like like ChatGPT, Claude Gemini gonna give you an introduction to how to use these to actually do your marketing more efficiently and more effectively. All of that on today's episode of Restaurant Strategy.
[00:00:45] Speaker B: There's an old saying that goes something like this. You'll only find three kinds of people in the world. Those who see, those who will never
[00:00:51] Speaker A: see, and those who can see when shown.
[00:00:55] Speaker B: This is Restaurant Strategy, a podcast with answers for anyone who's looking.
Hey everyone, thanks for tuning in. My name is Chip Close. This is the Restaurant Strategy podcast. You know, we put out two episodes every single week. One episode every week focus on operations, how to drive a better operation. And then the other episode every week
[00:01:28] Speaker A: we talk about marketing.
[00:01:29] Speaker B: How do you market yourself better? On today's episode I am joined by Rev CNC. Rev is one of the P3 coaches. He is a fractional CMO, works with hundreds and hundreds of restaurants all over the country.
[00:01:42] Speaker A: We're going to get to him in
[00:01:43] Speaker B: just a second after a word from one of our sponsors.
[00:01:48] Speaker A: Restaurant owners. You want a steady predictable flow of new customers, right? If that is the case, then you need to check out Restaurant Scale Secrets. They have a fully done for you marketing system that has already helped TV tons of restaurants, including more than 50 members of this restaurant strategy community. They work with a ton of my P3 members. I recommend Restaurant Scale Secrets because I know it works. They run meta ads, they run Google Ads, and they have an entire automated system to get people into your orbit and to get them coming in and coming back. The program works. It's why I recommend it not only here, but to all of my P3 members. You get to fill tables and add tens of thousands to top line revenue. So if you're ready to take that whole piece of marketing off your plate and start filling your seats, head to restaurantscalesecrets.com chip book a free discovery call. There's no pressure. Get to meet Monica and her team and you'll see what they do and what they have already done for so many people in this community. Again, restaurantscalesecrets.com Chip, as always, you'll find that link in the show notes.
[00:02:57] Speaker B: Okay, so here we are, we're talking about marketing. We are going to talk about how to leverage AI for marketing. But first we got to welcome this guy to the show. Rev, welcome back.
[00:03:06] Speaker C: Thanks, buddy. I'm excited to be here. Always enjoy talking to you.
[00:03:09] Speaker B: I'm excited to have you here. So for those of you who don't know Rev, Rev, why don't you give them a little bit of background so they understand who you are, what you
[00:03:16] Speaker C: do, why you do it. I throw out first pitches left handed at minor league baseball games. No, I am a fractional cmo, mostly for multi unit restaurant brands. That's Chief Marketing Officer, not chili, mustard and onions. And I also own a smash hamburger hamburger shop here in New York City where I am today. But essentially I help restaurants with their marketing. I've been doing it for years, I've been doing it for a long time and I do it for my own restaurant. So there you go.
[00:03:39] Speaker B: And you are also a restaurant marketer yourself. You've got a pretty good following, pretty big following all over TikTok, Instagram and on and on and on. So you've been sort of like all around this over the last many years.
[00:03:52] Speaker C: Yeah, I tell people I have. You know, if I get a humble brag for a second, I have a unique perspective because I've been a tech cmo, I've been a restaurant cmo, I've been a restaurant owner. I've sat on like all sides of the conversation. I'm also a content creator. So like I've seen Soup to Nuts, all of the parts of it. You know, I used to work for a manufacturer, I've done distribution. So like I kind of know the whole industry on a very holistic level.
[00:04:15] Speaker B: Absolutely. And for those of you guys who, who have been hanging around long enough, you know that I run something called the P3 mastermind. It's a coaching program for independent restaurant owners as a way of helping you guys level up, build a more profitable restaurant.
[00:04:28] Speaker A: Every member of the program gets two calls every single week.
[00:04:30] Speaker B: They get a dedicated operations call, we've got coaches that run that and then we have a dedicated marketing call.
[00:04:35] Speaker A: So for an hour every single week,
[00:04:38] Speaker B: people sit down and listen to Rev. Rev runs those Monday marketing calls. One of the things that we have added into that, those sessions, right, we call it the marketing boot camp is AI because AI is on the Tip of everybody's tongue. And everyone has to know, how can I use AI? How can I use AI? And I am up to my ears
[00:04:56] Speaker A: in it as well.
[00:04:57] Speaker B: If anybody doesn't know, I go really deep. I probably read 10 to 15 hours of stuff every single week, to say nothing of all the podcasts I listen to. I spend a meaningful amount of my week knee deep in Claude code. I'm working on four different businesses. More on that in time. But I'm trying to learn this and leverage AI as much as possible. Rev, talk to me about your AI journey.
[00:05:20] Speaker C: Yeah, I mean, you know, I'm sitting on a few sides of the conversation here and last year was a big topic.
At the beginning of this year, it was clear to me that that was going to be the dominant tech topic for the entire year. I did a ton of research, actually some of it was sort of pushed down by you in another conversation.
And I did a bunch of research realizing, like, what needed to happen for restaurants to use an LLM the right way and LLM being, you know, Gemini, ChatGPT or Claude. And I wrote a book, I put a book out in March that was like, listen, if you don't know how to get started with using AI for your restaurant, like use this book.
And the first section is about how to train your AI. The second section is about how optimize for what they call agentic search, which is people going into ChatGPT and planning a vacation or what to eat for lunch. And the last section, I talked to a bunch of my friends who knew way more about this than I do, and I had them share frameworks. So it's really like, it's intended for you to sort of like start or plan your AI life. And it's amazing. That book only came out four months ago and the amount of changes that have happened in AI since then is insane.
I don't want to say the book's obsolete. It's not, because theoretically it's still accurate. And there are for sure a few people who probably need to start back at that book. But like, it's amazing how quickly things have changed.
[00:06:33] Speaker B: It is changing like crazy.
[00:06:34] Speaker C: Yeah. So it was me being convinced, me doing a bunch of deep dive, me writing a book, me putting the book out, and then me every day waking up like you and be like, what else, what else, what else, what else?
So I've been taking cloud code classes, I've been. I actually just went on a two week vacation where I spent, I think, no joke, 40 hours talking to Claude in My car. Like I am, I am deep in the LLMs. I had my mom, my car the other day and I opened up, Claude just started talking to and she's like, who are you talking to? And I was like my, my assistant.
[00:07:04] Speaker B: So yeah, but yeah, absolutely.
[00:07:06] Speaker C: I'm at a point now where like I'm using it in everything. You know what I mean?
[00:07:10] Speaker B: Everything.
Yep, I agree. So if anyone's out there, we talk about LLM rev. What does that stand for?
[00:07:17] Speaker C: Large Language, Large Learning Language Model. So it's a catch all phrase for basically these intelligent systems that learn and learn and learn and learn and learn by just, you know, processing billions of points of data all the time.
[00:07:31] Speaker B: 100%. And we did an episode on how to crush Agentix search because it's different than SEO. So if anyone's listening to this, we did an episode on that. I'm going to link to it so you can find it very easily. But more and more. Right, so anybody over the age of, let's say 40, goes to Google and said, writes great restaurant near me more and more. Anybody under 30, let's say, is going in there and saying, hey, I want barbecue. I want somewhere that focuses on this. I want it not too far, far away from blah, blah, blah. I want it on the way between my house and this. You know, give me my options, right? Give me my options and tell me which ones have reservations between 7 and 8 o'clock on Thursday night. Right? They're going in there. So winning at the Near Me searches, while important, is just as important as winning with ChatGPT or Gemini or Claude, because different generations are using this to accomplish the same thing, but are using it in different ways. So we did an entire episode on that. That's not what we're going to talk about today. What we're going to talk about today is really how to leverage it for your marketing to do like a sentiment analysis. Right. So talk to me about what we do and then of course talk to everybody about what they got to do before they do that thing.
[00:08:46] Speaker C: Okay, so what it is and we'll go, we'll, we'll reverse reverse engineer this. I basically have spent enough time in cloud that I built a prompt that essentially will look at all of what your guests are saying about you online and tell you what to do next with your marketing. If I want to oversimplify what it is, that's what it is. And we'll walk you through how to do that in a minute. But what I think we should start is what you were just talking about is setting up.
And I find quite frequently that restaurants don't get their LLM set up the right way.
If you open up Gemini or ChatGPT or Claude, and they're all good, they do, they all work differently and just start asking it questions and throw it in data and blah blah, blah. Like you've not, you've missed a step that's gonna frustrate you later. Okay. And there's this whole thing about, you know, bad data in, bad data out. Right. And so it's really important. I can't stress this enough, and this is actually the first chapter of my book is like you have to train your LLM for the thing you want it to do. Right. It's not inherently trained to understand you, your business, your business goals, your brand, your brand voice, what type of business you're in.
It understand very large and important concepts, but it doesn't know you and it doesn't know your restaurant. It doesn't know what you're trying to do.
So it's really important that you spend a significant portion of time and people want to speed through this and it's not worth speeding through is to train your LLM to do what you want it to do for the ways you want it to. And you'll laugh. You know the easiest way to do that is what? Just ask it like, like if you open up Claude and be like, hey Claude, I own a restaurant and I really need help growing the profitability of our business or I'm really stuck on our marketing.
Help me train you to help me.
Claude will tell you what to do. Right. That's probably the easiest way to do it. But essentially what you need to do is you can't just willy nilly ask it questions. You can't just willy nilly throw things in there because it's going to give you a disjointed answer. What you want to do is give it parameters and give it rules so it understands what it's trying to do. And so like I've actually redone it with my Claude three times.
So like I've trained my Claude to help me. And then 90 days realize later, like I should probably refresh this.
So I'll start a new chat, be like, hey Claude, I want to rebuild the parameters with you. What should we do? And then honestly, God, the easiest way, and I really think this is the easiest way, is to turn on the voice part of your LLM and talk to it.
[00:11:20] Speaker B: Yeah.
[00:11:20] Speaker C: Like literally talk to it. You can see, I find it Easier when I'm driving because I'm doing two things at once rather than sitting in front of my computer. But I literally talked to Claude.
[00:11:29] Speaker B: Yeah, if anybody doesn't do this yet. So if you don't. And they're all good. And I use three different tools because they all do different things better than the other, which you find the more you use them, and eventually maybe one will emerge as the clear winner. But I haven't found that. I have my preferred platform, but there are things that it doesn't do well. And so I use. So I use other things. The talk feature, the chat feature is actually pretty incredible. And I was talking to my wife about four months ago. I was. I was working on a project.
[00:12:06] Speaker A: I said, oh, it's so weird.
[00:12:07] Speaker B: She said the weirdest thing. My wife was like, wait, wait, wait, wait. She. I was like, oh, yeah, she's got a female voice. So I just like. She's like, do you understand how weird that is? I was like, you have no idea how much she has helped me in the last two and a half weeks.
I was writing a book, so I just finished my second book and that's off with the publisher. And I had a really great idea for a third book. Yeah, thank you. So I had a really great idea for a third book and it just came, like, pouring out of me, but I spent about six weeks talking through it and it was like a really good writer's assistant there. And I'm pretty outspoken about how I used the chatbot as like sort of a brainstorming session to the point where she. I say she came up with all these really great ideas, like, you know, what we're missing, or have you ever thought about this? Or there's a moment here, like, over the trajectory of this narrative, like, I feel like we're missing this beat. I was like, man, she's right.
She's absolutely right. So if anybody doesn't use it in this way, it is worth.
It is worth diving into. So you train it and you get it to know you and your brand, your concept, your business, what's going well, what's not going well, what you're looking for, for from it. Is that fair?
[00:13:16] Speaker C: Yes. All my AI, by the way, are all sound like Australian gentlemen, all of them. So it sounds like I'm talking to somebody from Oz. But it's not just that. It's also like the parameters at which you want it to engage you. So, like, I'm going to give you a really simple example.
When I see a copy online and there's an EM dash in it. I know you used AI to write it, okay? And there's nothing wrong with using AI to help you co write something, but like you don't want it to look like AI wrote it. And the EM dash that's the long dash is a clear giveaway that you use ChatGPT to write the thing. Right? So like I have trained all my LLMs. Do not ever use an EM dash. Right? And so the other one that bothers me is LLMs love the word weather. And I don't mean is it sunny outside. It's like whether you're an a B or a C. Like whenever I see weather in content, I know you used an LLM. What I'm saying is I. You want to go establish parameters of how your LLM is going to talk to you and how it's going to output so that you get what you want. And you literally have to train it. And there's not really, like, there's not a universal prompt for this. There's not an instruction manual. There's not do step one, do step two, step two. Because everybody has different needs for it. You might want it to help you understand your books. You might want it to help you with your marketing. You might want it to help you with menu ideation. Like it can, it can do a hundred things. But you, you, it is super important that you go into your LLM and set up rules of engagement so it understands its role and it knows how to come back to you. Otherwise you're going to be constantly asking yourself, why does my CHAT GPT seem so stupid? Well, because you didn't do this and it's really worth doing. Honest to God, once you get heavy into it, where you're like me or Chip, like you're going to want to do it frequently. Like I literally every 90, reset it. Like, hey chatgpt, I want to reset the rules of engagement and how we engage with each other. Can we review them and then talk about them? And then it will literally tell you how to update it and whatever. But it's so important, you have to train it.
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[00:16:35] Speaker B: You know, one of the key things I did, I'm very busy and I'm all over the place all the time. I manage a full team here in the company. I manage 100 plus clients across four different groups. And it's a lot.
And one of the things I was getting back from, from all the models is long, thorough answers.
I don't have time for these long, thorough answers. So one of the ways I trained it is it like you need to bullet point it. And if I need, if I need you to expand upon it, I will let you know where I need you to expand upon it. And it was like, great. Ever since then, everything comes back like, no more than 200 words. I said no more than 200 words. If we can bullet point it, like, if at all possible, we can bullet point what you're trying to say. To me, that would be ideal because I'd be like, huh, huh, huh, huh. Great. Explain point 5 so that I don't have to say explain what you mean when blah, blah, blah, like 0.5 was a little unclear. Can you expand upon that? It's just, it's like a shorthand. It's like Bible chapter and verse. So if I know the chapter and verse that we need to go to, we can talk about chapter and verse. It's the same thing with my, with the chatbot.
[00:17:42] Speaker C: Yeah. Like my, my Claude will always challenge me. No matter what I put in, it will say, even if it's like, if I'm resolute, it will say, are you sure you don't want to consider Xers Y? And then we, we have a safe word.
So like, if, if I say no. No, like, don't challenge me here. Like, it will all like, I want it to always challenge me because sometimes I just say things, sometimes I just think things. And then like, I haven't thought it through. Like, I want my LLM to be the thinking through part. You know what I mean? So, yeah, it's really important to do this.
[00:18:15] Speaker B: Amazing. So, I mean, I found that thing can take anywhere between 10 minutes and an hour. But like, just giving it the parameters, walking through it, or to your point, talking through it, actually just putting the voice feature on so you can actually talk out loud. It will talk back to you is a helpful way to do this. Fair enough.
[00:18:31] Speaker C: Yeah. Listen, you would train an employee, right? So train this employee. You know, you're just training them do something very different.
[00:18:37] Speaker B: Yep, 100%. And then so talk to me. There's a million different ways. And I'll use this. I'll use this as an opportunity to pause here and say, AI is going to be at the center of what we talk about at the Restaurant Profitability Summit. So if anybody doesn't know, we run the Restaurant Profitability Summit, it's our big event live in person.
[00:18:57] Speaker A: We change cities every single year.
[00:18:59] Speaker B: This year, it's October 18th, 19th and 20th in Minneapolis. I will be on stage along with Chris and Sal. Two of the other coaches from the P3 mastermind, Rev will be also be on stage. He is a meaningful part of day two of the event. So day one of the event is all how we get our expenses under control, how we manage prime cost cogs and labor. Day two is how we grow revenue. Growing revenue from an operations perspective is how we increase our revenue streams, how we increase our per person average. And then once we know how to maximize that, how do we get more people in the front door? I don't know about you, but that really comes down to marketing here. So Rev is going to take center stage here. We do a lot of marketing now in the P3 mastermind in those weekly Monday marketing calls. So we have decided to focus a great deal of day two on AI, how to use these different chat functions, these different LLMs, to actually help you do your marketing. Do it better. So there's a lot we're going to cover. I think it's like we were looking over. It's like seven or eight frameworks we're
[00:20:01] Speaker A: going to teach you.
[00:20:01] Speaker B: And what I want Rev to do is go through one one of these foundational frameworks that we're going to go over in Minneapolis. So again, tickets are on sale.
All of those links you'll find in the show notes. But I wanted him to go over this first one as a foundation to get you excited about the other stuff you'll Learn in Minneapolis.
[00:20:19] Speaker C: Awesome. It's going to be good. It's always a good show. I feel like this year's content has taken probably the biggest leap it's ever taken. So I'm excited about that. And when I say leap, I say a leap forward in helping you have actionable things you can do immediately from going home. Okay.
I have done a lot of research, and I basically come up with a prompt. And the prompt is so good, right. That every restaurant that I'm working with, we run the same prompt almost every single week. And we get better and better results every time we do it. And it has now become a guiding light of how we think about our marketing. Now, this is important, okay? This will work for any restaurant of any size. And it doesn't matter where in your marketing journey you are, this is worth doing.
However, I'll say this. If you've covered the bases, like, if you got ads running and you're sending emails and you got a good social cadence, you're like, you're doing all the other stuff that we tell you you need to do, it's even more powerful. Okay, here's how it works. Essentially, what you're gonna do is you're gonna go scrape 90 days of data, like reviews from your Google page and your Yelp page, and it works. Multi locations or single locations, and you're gonna feed them into your LLM. Unless there's. You have another way to get it in, and you're gonna ask it to analyze what your guests say. Okay? A couple things are gonna come out of that. Okay? Number one, it's gonna tell you what you say about yourself that's not resonating with your guests. So you have an about page. You have a brand bible. You have somewhere public where you're like, this is who Chip's Bait and Tackle shop is. Right? And like, a way that you've decided what your public brand presence is.
This. It's going to tell you what is resonating and what you say versus what your guests say. So it's going to show you what's working. Okay? The same thing. It's going to show you the gap.
So what is it you say that your guests are not repeating at all? You know what the number one is? Chip, this is hilarious.
How many restaurants do you know that in their about page of their bio, it talks about, like, their family roots or their parents came from overseas, and these are recipes that came from Mom's kitchen? And I'm. There's nothing wrong with that, but how many Restaurants. Do you know that that's in their bio?
[00:22:35] Speaker B: Yeah, tons. Yeah.
[00:22:36] Speaker C: Nine out of ten times I've run this with the restaurant. It's not in any of the guests profiles.
Like, it's a cool foundational story, but it does not move the brand forward. Right.
[00:22:48] Speaker B: Y.
[00:22:48] Speaker C: It's. Unless you got like your grandma in the kitchen making pasta. So.
[00:22:53] Speaker B: But you got to put. You got to put it front and center, right?
[00:22:56] Speaker C: Well, yes, that's what I'm saying is like.
But if it was so important that when you wrote it, like, how come you didn't carry through into your marketing today? That's essentially. That's what it's going to expose. It's going to tell you what's working. It's going to tell you what's not working. Okay. The other thing that it's going to do, and this is actually the moment that really, really resonates, is it will analyze what your guests are saying that you are not marketing.
What is it that your guests are enjoying or not enjoying that needs your attention? Okay, I'll use my burger shop. I own a handcraft Burgers and Brew. It's a couple blocks this way. Hamburger store here in New York City. You will laugh. Okay.
You've been there, you've eaten. You've heard me talk about a hundred times. We do fresh, never frozen, smashed hamburgers and fresh cut fries. Okay.
The number one content gap is smashing burgers.
In all of our content, we don't say anything about, like, the type of meat we use. We don't talk enough about, like, how we smash it. We don't talk about enough, like, why the smashing is important. We don't talk about what that does to the beef. We don't talk about what that does to the chemical makeup of the sandwich or how that changes the bite. We just say we smash it, but our guests are talking about it and we're not.
So, like, that's amazing. So if you go look at my content over the last 90 days, you'll see there's a whole lot more, like, video of smashing burgers and us highlighting reviews of guest smashing burgers because we didn't realize it was connecting with our guests more than we were talking about it. Right?
[00:24:31] Speaker B: Yeah.
[00:24:31] Speaker C: And another one, again, we're handcrafted burgers and brew. What do we serve? Burgers and beer. We don't ever market the beer. We just don't.
I don't know why it feels like I don't want to talk about beer because it's a little family friendly. Place. But, like, our guests talk about beer and we don't.
[00:24:47] Speaker B: So it's a great selection. For what it's worth.
They've got. They've allotted roughly half their square footage to these giant beer coolers with all these, like, cool craft cans and stuff like that. It's definitely like an oasis. If that's what you like, you're like. You're like, I've arrived.
[00:25:01] Speaker C: Yeah. So essentially, what. That's what the prompt does. But it's the way that we build the prompt is It's a rolling 90 days.
So if I run it today and then I do a bunch of marketing for 30 days and then I run that prompt again, it's going to update in real time.
So, like, once you've run this prompt, you could say, should I update my about page? Should I change my bio? Should I change my marketing? And so essentially, here's how you do it.
You can literally go to your Google page and Yelp page and just run your cursor down and select 90 days worth of reviews and just post it into your. Your LLM and ask it.
[00:25:38] Speaker B: Just simple copy and paste.
[00:25:39] Speaker C: Yeah, it's not crazy effective, but it's kind of good enough. And ask it, can you please analyze my reviews?
Here's the name of my restaurant, here's my about page, or here's my bio. Tell me what's connecting, what's not connecting, and what gaps do I have in my content? And then whatever it spits out, it's a little more nuanced than this. That's your marketing. That's your, like, evergreen marketing plan for the next 30 days. So if you have an LTO or you have a holiday coming up, or it's Mother's Day, or your, you know, whatever special menu, like, yeah, you got to do this as our campaign campaigns. This fills in the gaps. This tells you what to do on social media on Wednesday when you're like, I don't know what to post today. This tells you what to put in email next week when you don't have a campaign that you're running, when you're not promoting a new man. Like, and so we've been using this over and over, essentially to, like, make our marketing better based on what's resonating with our guests, what's not resonating, and what are they saying that we should market more? It's been incredible.
[00:26:36] Speaker B: So I love that. I mean, it's a form of a gap analysis, right? I mean, just. Just looking at where your, where your opportunities are, we Love to. I love to use that word.
[00:26:43] Speaker C: Yeah. And then once you take. There's a lot you can. Again, I can talk for an hour here. There's a lot you can do with that. Like, I've then said, great, build me a social media plan for the next 30 days.
What are my next six emails? What. What should be my next 10 social media posts? Like, how should I be responding reviews? Because once you know the gaps, you can then use that to inform other marketing messages and other marketing channels.
[00:27:05] Speaker B: Okay, so I love this. So we've given you a comprehensive guide for how to train your LLM. Whether you use Gemini, ChatGPT, Claude or any of the other ones that are out there, you. You have to train it so it gets to know how it can be best, most helpful to you. And the parameters of, like, this is what I want you to do, this is what I not want, what I don't want you to do. This is outside of your scope of work.
And then to run this, this analysis, sentiment analysis, basically to hear like, like, what are people talking about out there and where are your opportunities there? Just to tease out for everybody who's, like, on the fence, should I go to Minneapolis? Which, by the way, there's two tiers of tickets, there's general admission, or there's VIP.
It's like $600 and under to get into this room, to learn all this stuff. The whole point of the event is that it's tactical, actionable. They're all playbooks. So over the course of the two days, we say it's 30 plus playbooks you're going to learn. I think in reality it's something like 43.
But even if you like, you know, are stuck at lunch, like, it's a minimum of 30 playbooks, which is like, there's so much stuff we're going to cover over the course of our time there with, like, how do you grow catering and private dining by 25%? How do you increase check average by 15%? Which, by the way, when you increase check average by 15%, you're increasing top line revenue by 15%, giving you the scripts, the tactics, the playbooks of, like, actually, how do we do that? How do we get more drinks on the table, how, you know, more additions, more sides, how do we get more premium spirits, all of that, like, on and on and on, over and over. And we're going to spend a meaningful part of day two. I think it's like three and a half hours talking about AI. So tease out some of the other things that people might hear when they're in the room when it comes to leveraging AI for marketing.
[00:28:48] Speaker C: Marketing, yeah. And I want to be clear. We. We don't have the time to do it on this show. We kind of brushed over it. Like, here's the basic tactics attending. This is. We'll go. Here's step one, do this. Here's step two, do that. Here's like. So it will literally be an instruction manual.
[00:29:04] Speaker B: What else. What else can people expect to learn when they're in Minneapolis when it comes to AI and marketing?
[00:29:10] Speaker C: You know, it's easy for me to run through a laundry list of, like, the cool stuff we're going to teach you, but I think really the reason you would attend this is you learn more when you're sitting in a room full of peers, okay? And it's not just that you paid attention for two days and you weren't in your restaurant. You weren't in front of, like, the fact that, like, you're sitting next to 150 other 200 people who are also either experiencing learning or have done this allows you to sidebar that conversation. So we break for lunch, and somebody's like, oh, I figured this out. Like, there's. There's additional learning you'll get by sitting in the room that, like, it can't be done on a zoom call. You know what I mean? That's. That's the reason you get on the plane, you know? Oh, and also, we have some fun, but it's. It's the being. We do have a blast being with other people that, like, it exacerbates the learning speed.
[00:29:57] Speaker B: Yeah, absolutely. 100. We've done a whole bunch of these.
We now do one bit instead of two events a year, which we used to do two. Now we do one big event every single year, and it gets better every single time we did. We do it. This is going to be our biggest and best yet. We got a keynote speaker, right? So chef Gavin Casen is going to join us at the end of day one on Monday, Monday, October 19, sit down for a fireside chat, talking about growth, talking about contraction, compression, profitability, failure, all of that stuff. So we're going to go through all of that and like I said, then on day two, in the afternoon on Tuesday, we're going to go through a meaningful amount of this AI playbook, how you actually use these tools. And what we're asking everyone to do is bring their computers and actually crack them open and actually, like, type stuff in and. And get going. It's Going to be a workshop situation for sure.
[00:30:47] Speaker C: Two quick things so you'll laugh. So, you know, because me being me, I'm always like, what else, what else, what else? I will go into Claude and say, okay, what should restaurants be thinking about today? Or I just read this article that, you know, Panera's doing this thing, and Claude keeps saying the same thing to me.
Rev, this sentiment analysis prompt you built is so good. I don't know why you're not focusing deeper. Like. Like, even. Even clot has come back to me and was like, dude, like, I don't think you realize I've shared with a couple of people and they were like, holy crap, this is the unlock. Anyway, that's another here, there. But I'm saying, like, it's. It's so good that even my LLM is like, dude, no, no, no. Just stay there. I want to share one more clue with everybody. We kind of walked through a framework of how to do this. If you're an independent restaurant and you haven't gotten started and you want to kind of go down this path, Gemini is really, really powerful for this for one reason.
You can connect your Gemini to your Google business profile, where all of your reviews live, right? And Google built this connector there so that you can go in and ask sentiment questions about your guest reviews and have it pulled directly from the page. So if you haven't done this yet or you're curious about it, I definitely recommend trying Gemini. But. But first is train it. Hey, you're this. Here's what I want you to do. Blah, blah, blah. Connect your Google business and then do the sentiment analysis thing. Gemini is really good at it.
[00:32:08] Speaker B: Yeah, I love it.
Rev, this has been great. Any other final words of wisdom before we kick you out of here?
[00:32:14] Speaker C: Get to Minneapolis. Seriously?
[00:32:15] Speaker B: Absolutely. Again, Minneapolis, the restaurant profitability summit. We do it once a year. It's our biggest opportunity to get a whole bunch of people in the same room.
It's a big event simply because we're a small company, but it is capped at 200 people. So it's not some massive trade show or conference or whatever. It is small. It is intimate. There's tons of networking opportunities, and there's tons of opportunities to ask questions all throughout the day while we're on stage. In the breaks, there are tons of breaks. Purposely built, long lunch breaks.
[00:32:43] Speaker A: There's a party on Monday night that
[00:32:45] Speaker B: your ticket gets you into. So food, open bar. Again, a great opportunity to hang out with me, Rev, all the other coaches, my team, and all of the other restaurant owners and operators from all over the country. It is a great. It is a great event. As of this recording, I think we've sold 122.
This recording is at the end of July, just so you know. So we are still more than two and a half months out. I think we've got sold 122 seats of the 200. The room is capped at 200, legally speaking.
So there isn't that much left. So if you want to be there, I would would say get on it again. That link is in the show notes.
I appreciate you guys, Rev. I appreciate you.
We will see you next time.
[00:33:26] Speaker C: Thank you.
