Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#111 - Surgeons, Jewelers, and Restaurants ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue...
#160 - INTERVIEW: Talking All Things Staffing with One Haus Founder, Mike Hewitt ***** This week's episode is brought to you by: VIRTUAL RESTAURANT...
#73 - 7 Mindset Shifts to Overhaul Your Business After 20 years in the industry, there are tons of little tips and tricks I've...