Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#231 - Franchise Roundtable - PART 1 ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use...
#135 - How to Get Past This Staffing Crisis ***** ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind ***** This week's episode is brought to you...
#415 - The Number One Way to Increase Revenue (ENCORE) ***** This week's episode is brought to you by: TORK TORK understands that expectations...
