Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#181 - Niche Audiences ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best...
#167 - The Two Problems That Restaurants Are Solving ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner...
281 - Host of the Restaurant Unstoppable Podcast, Eric Cacciatore ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across...
