Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#115 - Luxury vs. Commodity ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with...
#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website,...
292 - Three Ways to Build Deeper Relationships with Your Guests (to Drive More Revenue) ***** This week's episode is brought to you by:...
