Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#383 - Ryan O'Hara, Founder of Big Spoon Creamery ***** This week's episode is brought to you by: TORK TORK understands that expectations for...
295 - Talking Hyper Growth with Pepper Lunch Superstar, Troy Hooper ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants...
#236 - How to Build a Network of Peers ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning...
