Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#320 - RETHINK: Profitability ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring,...
#10: The Digital Marketing Toolkit In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us...
#378 - The Do's and Don'ts of Working with a Marketing Agency ***** This week's episode is brought to you by: MARQII Marqii is...