Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#330 - Six Takeaways from Bar & Restaurant Expo (Las Vegas, NV) ***** This week's episode is brought to you by: 7SHIFTS 7shifts is...
#352 - 8 Simple Website Do's and Don'ts ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings...
#56 - Pivoting Your Business to Ensure Longterm Success Restaurants all over the country are being forced to do one of two things right...