Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#178 - Diving Into the Metaverse ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using...
#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or...
#61 - First, Last, Best, Most, Only On last week's episode we began discussing the idea of Positioning... a key concept that marketers use...