Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#49 - INTERVIEW: Bob and Kate Carpenter, Sunny Side Kitchen On this week's episode I had the pleasure of chatting with two Restaurant Stragey...
#418 - Biggest Takeaways from the P3 Marketing Summit (Salt Lake City) ***** This week's episode is brought to you by: MARGIN EDGE Take...
#282 - How to Crush Your Marketing Goals ***** We are only selling 100 tickets to the P3 Marketing Summit... SNAG ONE HERE: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout...