Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#373 - FIXING RESTAURANTS (PART 10) - Profitability ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs...
#132 - INTERVIEW with Zack Oates, Founder & CEO of Ovation ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They...
#129 - Subsistence vs. Surplus ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist...
