Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#459 - P3 Member and Iowa Restaurateur, Todd Reding ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor...
#149 - Looking 5 Years Into the Future This week's episode is also sponsored by STOCK MFG. With Stock you get all the style...
#27: Great Marketing Starts with Great Leadership This is the first in a 3-episode arc all about Leadership, Staffing, and Management -- three areas...