The Power of Positioning

Episode 60 May 04, 2020 00:24:36
The Power of Positioning
RESTAURANT STRATEGY
The Power of Positioning

May 04 2020 | 00:24:36

/

Show Notes

#60 - The Power of Positioning

Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.

And companies use it on you every single day, all day long... 

On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more. 

** CLICK HERE to download the Marketing Pillars Workbook **

Other Episodes

Episode 320

February 29, 2024 00:22:12
Episode Cover

RETHINK: Profitability

#320 - RETHINK: Profitability  *****  This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring,...

Listen

Episode 10

May 02, 2019 00:19:34
Episode Cover

The Digital Marketing Toolkit

#10: The Digital Marketing Toolkit In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us...

Listen

Episode 378

September 19, 2024 00:27:56
Episode Cover

The Do's and Don'ts of Working with a Marketing Agency

#378 - The Do's and Don'ts of Working with a Marketing Agency *****  This week's episode is brought to you by: MARQII  Marqii is...

Listen