Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
286 - The Value of Creating Value (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with...
#59 - The Future of Restaurants in Three Phases What does the future of our industry look like? This is something I'm been thinking...
#52 - INTERVIEW: Saleem Khatri, CEO of Lavu Inc. I'm fascinated with how technology and hospitality are intersecting, and baffled at how slow our...