The Power of Positioning

Episode 60 May 04, 2020 00:24:36
The Power of Positioning
RESTAURANT STRATEGY
The Power of Positioning

May 04 2020 | 00:24:36

/

Show Notes

#60 - The Power of Positioning

Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.

And companies use it on you every single day, all day long... 

On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more. 

** CLICK HERE to download the Marketing Pillars Workbook **

Other Episodes

Episode 247

June 19, 2023 01:08:23
Episode Cover

Hyper Growth with Condado Tacos Founder and CEO

#247 - Hyper Growth with Condado Tacos Founder and CEO ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across...

Listen

Episode 362

July 25, 2024 00:23:00
Episode Cover

Five Takeaways from the Profitability Summit in St. Louis

#362 - Five Takeaways from the Profitability Summit in St. Louis *****  This week's episode is brought to you by: MARQII  Marqii is your...

Listen

Episode 393

November 11, 2024 00:21:14
Episode Cover

We Suck at Training, But This is How to Do It Better (ENCORE)

#393 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by:...

Listen