Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#360 - The Only Thing That Matters (ENCORE) ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings...
#192 - Your Marketing is Broken (Here's How to Fix It!) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants...
#55 - Exactly What We Need... Stories to Inspire If you find yourself overwhelmed by the news these days, then this is the podcast...