Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#360 - The Only Thing That Matters (ENCORE) ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings...
#145 - The Power of Routine This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail,...
#375 - The Secret to Employee Retention with Justin Roberts, Co-Founder of Kickfin ***** This week's episode is brought to you by: KICKFIN Thousands...
