Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#353 - Henry Kaminski Jr., Chief Marketing Officer for Fabio Viviani Hospitality ***** This week's episode is brought to you by: KICKFIN Thousands of...
#306 - The 5 Best Ways to Control COGS ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management...
#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or...