Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission...
#187 - Going for the WOW Factor with Woworks CEO, Kelly Roddy ***** This week's episode is brought to you by: KICKFIN Thousands of...
#532 - The Connection Between Marketing and Culture (ENCORE) ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for...