First, Last, Best, Most, Only

Episode 61 May 11, 2020 00:20:34
First, Last, Best, Most, Only
RESTAURANT STRATEGY
First, Last, Best, Most, Only

May 11 2020 | 00:20:34

/

Show Notes

#61 - First, Last, Best, Most, Only

On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introduce consumers to a new idea or product. On today's episode we're going to build on that by exploring these 5 words: First, Last, Best, Most, Only.

What do they have in common? They're words used to position a brand at the edges. It's about going to the extremes, and the key to its success is that only one brand can claim a given word. In many ways, it's about exclusivity. There can be only one Harvard, only one Corvette, only one Alinea. It immediately sets a company apart within their particular category.

Think of how marketers use these words either explicitly or implicitly in their communications.

By identifying which of these positions you can adopt (or which ones you already own), you can identify key ways to attract new audiences.

Other Episodes

Episode 25

August 19, 2019 00:19:58
Episode Cover

Social Media Trends 2019

#25: Social Media Trends 2019 I want to take this opportunity to talk all about the changing trends in Social Media Marketing for 2019....

Listen

Episode 71

July 20, 2020 00:21:16
Episode Cover

How to Spot Shifting Foods Trends in a Post-Covid World

#71 - How to Spot Shifting Foods Trends in a Post-Covid World Covid-19 has upended our world, and reordered the daily routines for billions...

Listen

Episode 541

April 13, 2026 00:15:23
Episode Cover

The Hidden Cost of Being “Nice”

#541 - The Hidden Cost of Being “Nice” ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is...

Listen