Latest Episodes
62
The Problem with "Better"
#62 - The Problem with "Better" Why should I eat at your restaurant instead of the one down the street? Because you’re "better"? Better...
61
First, Last, Best, Most, Only
#61 - First, Last, Best, Most, Only On last week's episode we began discussing the idea of Positioning... a key concept that marketers use...
60
The Power of Positioning
#60 - The Power of Positioning Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is...
59
The Future of Restaurants in Three Phases
#59 - The Future of Restaurants in Three Phases What does the future of our industry look like? This is something I'm been thinking...
58
The Four P's of Marketing
#58 - The Four P's of Marketing If you go to school to study Marketing, you’ll likely learn about this in your very first...
57
How to Find, Hire, and Work with a GREAT Food Photographer
#57 - How to Find, Hire, and Work With a GREAT Food Photographer On this week's episode we're talking all about ways to up...