How to Build a Comprehensive Marketing Strategy

#7: How to Build a Comprehensive Marketing Strategy

What does your marketing strategy look like? Do you even have a marketing strategy? If you're like a lot of restaurant owners out there, it's non-existent. Often times it ends up being more of a seat-of-your-pants kind of thing. Mother's Day is coming up... well, we should do something for Mother's Day. Beverage sales are down... let's come up with a drink special this weekend. But that's not a strategy. Far from it, in fact. In this week's episode I show you an easy way to start building a comprehensive marketing strategy, and a way to start executing that plan.

CONTINUING EDUCATION:

I began the episode talking about productivity, and so I thought it might be useful to link to someone who has helped me stay organize and focused. Peter Voogd is an entrepreneur, author, and motivational speaker.

He's a productivity coach who's made a career helping people find their way.

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