Pillar Four: DIFFERENTIATION

Episode 5 April 05, 2019 00:20:30
Pillar Four: DIFFERENTIATION
RESTAURANT STRATEGY
Pillar Four: DIFFERENTIATION

Apr 05 2019 | 00:20:30

/

Show Notes

Fourth Marketing Pillar - DIFFERENTIATION

We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking down the Five Pillars of Marketing as a way of giving ourselves a strong foundation to work upon. Because before we can begin building a true marketing strategy for your business, we first have to understand the business we're in. What's our product and who is it for? Today we're discussing the Fourth Marketing Pillar which is DIFFERENTIATION. This is all about finding ways to separate ourselves from the competition, being able to articulate exactly how we're different from the rest of the competition. It is the key to success for any business. As always this episode ends with a short assignment. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.

Gramercy Tavern

Gramercy Tavern Website - https://www.gramercytavern.com 1994 NY Times Review by Ruth Reichl - https://www.nytimes.com/1994/10/14/arts/restaurants-527327.html 2007 NY Times Review by Frank Bruni - https://www.nytimes.com/2007/06/06/dining/reviews/06rest.html 2016 NY Times Review by Pete Wells - https://www.nytimes.com/2016/08/17/dining/gramercy-tavern-review.html

CONTINUING EDUCATION:

This week I'm linking to an episode of the podcast HOW I BUILT THIS, where Guy Raz sits down with Jennifer Hyman (founder of Rent the Runway). There are some key insights they stumble upon here, apropos to the conversation we're having this week about identifying your audience, figuring out who else is trying to serve that audience, and then finding ways to separate yourself from the competition. LISTEN HERE

Other Episodes

Episode 165

May 09, 2022 00:34:22
Episode Cover

6 Ways That Travel Changes Us

#165 - 6 Ways That Travel Changes Us *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs...

Listen

Episode 49

February 17, 2020 01:15:55
Episode Cover

INTERVIEW: Bob and Kate Carpenter, Sunny Side Kitchen

#49 - INTERVIEW: Bob and Kate Carpenter, Sunny Side Kitchen On this week's episode I had the pleasure of chatting with two Restaurant Stragey...

Listen

Episode 338

May 02, 2024 00:25:41
Episode Cover

The Difference Between Leadership and Management

#338 - The Difference Between Leadership and Management *****  This week's episode is brought to you by: MARQII  Marqii is your one-stop-shop for listings...

Listen