Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." In this week's episode I want to pause for a second to talk about the difference between strategic thinking and tactical thinking, and show you how they're really just two sides of the same coin. CONTINUING EDUCATION:
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Second Marketing Pillar - AUDIENCE Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is...