I am endlessly fascinated by the subject of creativity... and not just what it means to artists, but in business as well. Think of in terms of "problem solving." Marketing problems require creative solutions, and so it's about cultivating a fresh perspective. It's about being able to look at a problem and solve it in a new way. The best inventions of the last 200 years came about this way. Henry Ford famously said, "If I'd asked people what they'd wanted, they would have said a faster horse." He broadened his thinking in terms of transportation. The PC, the iPhone, Online Dating, Seamless, and on and on. Creative solutions! This week I want to talk about ways to strengthen that muscle. TED TALK DISCUSSED:
CONTINUING EDUCATION:
#35 - Use Content Strategy to Build Trust with your Guests I always like to say that businesses these days need to think of...
#96 - INTERVIEW: Restaurant Consultant, Christopher Tunnah This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER....
#68 - All About the Freebies and Spreadsheets Over the past year I've heard from a bunch of you and the common thread I...