Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#36 - 8 Ways to Pack the Place on Monday Night A restaurant can't survive on Friday and Saturday nights. We pay rent all...
#204 - Your Questions Answered! ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on...
#123 - Sharing My Blueprint for Opening Restaurants ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey...