Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#87 - Setting S.M.A.R.T Goals In 1954 Peter Drucker coined the term S.M.A.R.T. Objectives. It's an acronym meant to help remind you of the...
#142 - INTERVIEW with Carl Orsbourn & Meredith Sandland This week's episode is also sponsored by STOCK MFG. With Stock you get all the...
Third Marketing Pillar - Competition Welcome to the third in a 5-episode arc where we're talking about the Five Pillars of Marketing. Before we...