Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#370 - FIXING RESTAURANTS (PART 7) - Innovation ***** This week's episode is brought to you by: MARQII Marqii is your one-stop-shop for listings...
#469 - CRAZY IDEA - What Happens If We Rethink Everything? ***** This week's episode is brought to you by: TIME FORGE TIME FORGE...
#467 - CRAZY IDEA - Why Don't We Productize Our Culinary Teams? ***** This week's episode is brought to you by: TIME FORGE TIME...
