Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#60 - The Power of Positioning Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is...
#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce,...
#436 - Should You Be Working with Restaurant Influencers? ***** This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful...