Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#43 - The 10 Biggest Dining Trends of the Last Decade The best way to predict where we’re going is to take a look...
#327 - Founder of Craveworthy Brands, Gregg Majewski ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country...
#185 - Understanding the Impact of Marketing Research with Dr. Ernest Baskin ***** This week's episode is brought to you by: MARGIN EDGE Take...