Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#138 - INTERVIEW with Mike McFall, Co-CEO of Biggby Coffee ***** This week's episode is brought to you by: SEVENROOMS With a full suite...
#34 - Kill 'em with Kindness There’s this thing in our industry… call it tradition or whatever… where the Chef is often portrayed as...
#81 - Two Years into the Future What will dining look like in September, 2022? How will this pandemic change the way patrons dine...