Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#227 - Lightning Interviews at Bar & Restaurant Expo ***** This week's episode is brought to you by: MARGIN EDGE Take control of your...
#339 - Restaurateur and Activist, Yannick Benjamin (ENCORE) ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs...
#18: Five Keys to Social Media Success Much of the work I do with my clients is Social Media Marketing, and yet I think...