Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#161 - The 10 Biggest Mistakes That Keep Restaurants from Hitting Maximum Profitability ***** This week's episode is brought to you by: MARGIN EDGE...
#154 - INTERVIEW with Danielle McCusker, Owner of the Denver-Based Startup, Peer Brands ***** Danielle McCusker created Peer Brands out of sheer desperation. She...
#507 - The Only Growth Metrics That Matter ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO...
