Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
Second Marketing Pillar - AUDIENCE Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is...
#382 - Jon Taffer Drops By to Talk Profitability ***** This week's episode is brought to you by: AVERO Increase your profitability using the...
#27: Great Marketing Starts with Great Leadership This is the first in a 3-episode arc all about Leadership, Staffing, and Management -- three areas...