Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#439 - Two Brilliant Things My Mentor Taught Me ***** This week's episode is brought to you by: TORK TORK understands that expectations for...
#305 - Jason Hedges, Mixologist and Author of the New Book, The Seasonal Cocktail ***** This week's episode is brought to you by: KICKFIN...
#52 - INTERVIEW: Saleem Khatri, CEO of Lavu Inc. I'm fascinated with how technology and hospitality are intersecting, and baffled at how slow our...