Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
#158 - INTERVIEW with the Owners of NYC Favorite, Harlem Shake ***** Harlem Shake is a fan favorite in its namesake neighborhood and they...
#463 - CRAZY IDEA - How Do We Maintain Profits If Alcohol Sales Keep Dropping? ***** This week's episode is brought to you by:...
#469 - CRAZY IDEA - What Happens If We Rethink Everything? ***** This week's episode is brought to you by: TIME FORGE TIME FORGE...
