Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
267 - Talking Music and Menus with Soundtrack CEO, Ola Sars ***** This week's episode is brought to you by: MARGIN EDGE Take control...
Fifth Marketing Pillar - OPPORTUNITIES We've finally made it. We are at the end of this little five episode arc where we've been discussing...
#401 - The Future of Tipping with Kickfin and Mastercard ***** This week's episode is brought to you by: TORK TORK understands that expectations...